Boosting Link Popularity by Submitting to Niche Web Directories
Since Search Engine's are placing more and more emphasis on "link popularity" as part of their search engine ranking algorithms, webmasters should definately invest some time to come eating house quality backlinks to their site. Here area unit a number of effective ways to build your link popularity and one of the most valuable is submitting your link details to recess web directories in your industry.
Benefits:
- Valuable one way links back to your site
- Targeted traffic to your website from the directory
- In most cases you choose the claw text for your link
- Directories are human edited for neediness, being listed in a directory means your site has met some editorial standards for quality
- Cost effective advertising - most directories provide a 'free delegation' option
So how do you go about finding niche web directories to submit your website to?
1. Search on your Favorite Search Engine
Go to your favorite search engine and type general keywords related to your website into the search box combined with the word "directory" or "submit URL". The search engines love to put directories and information portals on the first page of their search results for general keywords making this technique a great first step in your link building campaign.
2. Use Google's Advanced Operators
To perform more targeted searches you can use Google's Advanced Search Operators; "allintitle:", "allinanchor:", and "allinurl:" commands. If you have a site about real estate some possible searches could include:
allintitle:real real property directory
allinurl:real estate directory
allintitle:submit url real estate
allintitle:free real estate directory
Please note that you must NOT put a space after the colon.
Use the "inurl:" or "intitle:" advanced operators to return results that contain the first word in the title or url of the website and any subsequence words in the body text of the document. Using our real estate example you might use these commands to perform the following search.
inurl:real estate submit url
Again, care note that you must NOT put a space after the colon.
This looking for would return
results that contain "real" in the computer address of the page and "submit and/or url and/or estate" somewhere in the body of the webpage.
Alternatively you could perform this search:
inurl:real inurl:estate list deputation add url website site
This search would return results with "real estate" in the URL and any combination of the remaining words united states of america the body part of the web document.
Start with the allin commands to get the most targeted results and augment that with the inurl and intitle commands for a wider scope.
3. Use other directories to light upon directories
After you begin to submit your link details to directories in your industry you gift find that many of them will also have a section devoted to listing other directories. This can be a great way to find directories that may not show up u.k. your search engine searches.
4. Analyze your competitors links
Use the link:http://www.competitordomainname.com command in your favorite search engine to view who your competitor is linking to. Chances are they property submitted their site to a number of niche directories and other related websites. Your analysis will yield results you may have never thought of or would be unable to find using the "allin" or "in" Google searches.
Please note that halogen the time of writing Google does not give a full report of backlinks for a website so my suggestion is to use either Yahoo or MSN if you want to get reliable backlink counts.
Resources:
Google's Advanced Search Operators Explained
SEO Company Free Web Listing List - Almost 200 free web directories listed. Tilt can be sorted by Alexa rank, Google PR, backlink count and more.
Best Web Directories List
About the Author
Mike Lawrence is the webmaster for a Directory of Website Promotion and Seo Resources. He is also the admin for a Website Design and Seo Company
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